Vision, Mission, Core Values & Governance


To become a strong and respected association that fully meets the needs of its members and stakeholders, thereby contribute the development of tourism in Ethiopia


Mission Statement

To expand the roles of tour operators in the development of the tourism industry, national image building and promote cooperation with stakeholders to create awareness towards the values and benefits of sustainable tourism in Ethiopia.


Organizational Core Values

  • Professionalism: we shall deliver efficient and effective services with the highest level professionalism.
  • Stakeholder Satisfaction: We shall be responsive to the needs of our stakeholders.
  • Continuous Learning: We shall strive to make ETOA a learning organization.
  • Fairness: We strive to treat our stakeholders and members with fairness and respect regardless of their culture, gender, religion, ethnicity or any other affiliations.



The Association is a legally registered and licensed in accordance with the law of the Country. The association is administered by Executive Boardthat constituted seven members who are elected every 2 years on the presence of the general assembly. The board will have the president. Though all of the board members are there in their part times, the association has a permanent General Manager with assisting staffs and also permanent working office.

The Ethiopian Tour Operators Association is a member of the Ethiopian Tourism Council which is headed by the PM HailmariamDesalegnand Ethiopia Tourism Board. ETOA has close contact and good relations with the Ethiopian Ministry of Culture and Tourism, Ethiopian Tourism Organization,Ministry of Foreign Affairs, the Ethiopia Orthodox Church Synod, The Regional State Bureau of Culture and Tourism as well as other prominent international institutions.


Ethiopian Tour Operators Association (ETOA)

 Amare Building, (between Megenagna & Lem Hotel)

11th Floor, Office No.---
Phone: (251) 115-508444/45
Mobile:(251) 930-100867
P.O.BOX: 8589  Addis Ababa , Ethiopia